1-Day Digital Marketing Intensive Agenda

At Cobb Galleria Centre in Atlanta, GA

August 26th, 2022

The goal for the day is for You to walk out with Your holiday marketing plan – DONE!

This session will guide users to consider the season ahead with a strategic, goal-driven mindset. We will conduct a deep dive into each digital channel and give them the tools to review their performance as a baseline for measuring and obtaining success for Q4. During this session, users will receive templates to do in-depth audits of their website, social media, and brand messaging.

Laying out your events and sales calendar is imperative to your holiday season's success. We will walk you through what tools you’ll need to connect with your customers and create an experience they will be talking about all season long. This session will also layout how far out you’ll need to plan and where and how you’ll want to launch different events and offers. Plus, we’ll review the ways you’ll be able to measure their success.

To have a successful holiday marketing season you’re going to need a mix of photography, video, design, and copy. During the session you’ll learn what assets you need to create, how many assets, and the correct specifications for each channel. This session will help review the planning tools available for social media and the best practices for posting on each platform.  

Lunch

Hands-On Labs

Trainers:

Jennifer Shaheen & Courtney Dumont

Key Takeaways:

  • Analyze your existing or past social ad campaigns to identify improvement opportunities

  • Determine the digital ad design assets your campaigns need to garner attention online

  • Implement new/improved campaigns with expert guidance on audiences, budgets, placements, and more

Delve into the key components of successful social ads on Facebook & Instagram to get your money’s worth with digital ad campaigns that convert.

Trainer:

Jennifer Shaheen & Courtney Dumont

Key Takeaways:

  • Dive deeper into the opportunities in email marketing and SMS marketing campaigns

  • Understand the vocabulary and methodology behind crucial aspects of email and SMS including flows, automations, and segmentation

  • Create campaigns tailored to your business goals that maximize available resources and automations for the highest ROI.

Achieve consistent communication that keeps customers coming back with strategically designed email campaigns and targeted SMS promotions.  

Trainers:

Jennifer Shaheen & Courtney Dumont

Key Takeaways:

  • Reinforce what you’ve learned through discussions with your trainers and peers

  • Pursue 1-on-1 coaching with the trainer of your choice

  • Continue planning campaigns with hands-on help from trainers and peers

Unify all your newfound knowledge and bridge any lingering gaps to complete this course confidently with a planned campaign ready for launch!
Still on the Fence?

Get to know us a bit better before you register! We’ve helped hundreds of small businesses master their marketing.

"These intimate sessions give you great insight into what you're working on!"

– Richard Haruni, Haruni Fine Gems

Hear from more empowered business owners and entrepreneurs, and get excited to sign up!

Location

SoHo Experience by Atlanta Jewelry Show

Fall 2022 Edition
Cobb Galleria Centre
2 Galleria Parkway
Atlanta, GA 30339

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